From vision...

Golf nut Tony Philo had a dream. What if you could collect and compare your golfing performances with everyone else, up and down the country. If you could do that, you could rank them, and if you can rank them, you can run a giant amateur golfing competition with big prizes and sponsors!

Tony could see that only the internet would be 'big' enough to handle something like this, but who could handle the internet?

...to value

We were delighted to confirm Tony's suspicions; the web could be stretched to meet his needs and deliver his goal.

Our solution was a portal for 'registered golfers' that combined an online mechanism for players to enter their own scores, with a sophisticated ranking engine and all the marketing communications online that Tony's new venture would demand. Wow. It was a hole-in-one!

The Golf Club Order of Merit is now in full swing as an International Amateur Golf Ranking Championship, providing branding and advertising opportunities for sponsors and partners.